To continuously enjoy, cleaner, better tasting drinking water, remember to change your PUR PLUS Water Pitcher & Dispenser Replacement Filter (CRF950Z) every 2 months or after 40 gallons of use.

With a fresh, new look, the PUR PLUS Water Pitcher & Dispenser Replacement Filter still reduces 3x more chemical & physical substances compared to Brita's leading pitcher filter* through its powerful 3-in-1 genuine PUR filtration technology. It has also been rigorously tested and certified by NSF to reduce microplastics, chlorine, mercury, copper, zinc and other chemical & physical substances that can cause bad taste and odor in your drinking water.

• 3-in-1 powerful water filtration for 3x more chemical & physical substance removal versus Brita.*
• NSF certified to reduce microplastics, chlorine, and other chemical & physical substances.**
• Fast, long-lasting filtration that lasts for up to 40 gallons or 2 months.
• Granulated activated carbon and ion exchange materials for cleaner, better tasting water.
• Easy installation with LockFit™ design found on each PUR PLUS pitcher filter.
• Secure-fit filter guarantees unfiltered water will not mix with filtered water.
• Fits inside all PUR PLUS pitcher and dispenser systems.
• PUR has been delivering trusted, superior filtration technology for 35 years.